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Tag: advertisements

ASSESSING THE IMPACT OF DLRECT-TO-CONSUMER ADVERTISEMENTS: DISCUSSION

The authors believe that this study serves as a valuable assessment of DTC advertisements and the impact inside the physician’s office. We believe that it is a landmark study particularly as it relates to minority populations and insight into this issue. We acknowledge that this issue is a great undertaking with several unanswered questions, but […]

ASSESSING THE IMPACT OF DLRECT-TO-CONSUMER ADVERTISEMENTS: RESULTS

Patient Surveys The number of surveys collected during the study period was 1065,703 women (66%) and 362 men (34%). The number of surveys returned from each of the sites was directly proportional to their patient volume during the time period of the survey. The median age of respondents was 53.2 years old (standard deviation +/- […]

ASSESSING THE IMPACT OF DLRECT-TO-CONSUMER ADVERTISEMENTS: METHODS

The survey instrument was developed after a comprehensive review of all published surveys prior to June 2001 and the completion of a pilot group of 10 patients from each identified site N= 80. After thorough review, collection and analysis of the pilot information, the final instrument was developed for administration. One of the more practical […]

ASSESSING THE IMPACT OF DLRECT-TO-CONSUMER ADVERTISEMENTS: BACKGROUND

Direct to Consumer advertising, for the purposes of this article, refers to any advertisement developed by the pharmaceutical industry including radio, print and/or television of prescription medication that targets the consumers/patients. Traditionally, the pharmaceutical industry targeted their marketing efforts to the physician and healthcare providers. Despite the huge debate regarding DTC, the majority of spending […]

ASSESSING THE IMPACT OF DLRECT-TO-CONSUMER ADVERTISEMENTS

Direct to Consumer (DTC) advertisements continue to be a controversial issue with heated debate in every facet of society. The pharmaceutical industry, other private and public sectors have continued to issue opinions. Furthermore, there have been numerous studies that assess the per­ceived impact on the “consumer” or for the purposes of this paper, “patient”, and […]